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Citations help rank your Google Local Pack listing (this was formerly called Google+ Local map) by providing Google with credible sources of information about your business. Citations tell Google that your business exists, is legitimate and that what you say about it is accurate because it can be corroborated from multiple sources. Providing a consistent name, address and phone on various sites is therefore vital to providing trust signals to Google. bbcaindonesia.id To say that McDonald’s has occasionally suffered from an image problem is an understatement. Recognising the impact that years of damning headlines were doing to their ability to maintain trust in the brand, the burger barons set out to dispel the myths surrounding their food production methods. Honesty is disarming. Try it and see what a difference it makes to your customer trust levels